• Kazaar, the first blend composed of a majority of robusta gourmet coffees, is introduced as a limited edition.
• The 200th Nespresso boutique opens in Shanghai. 215 boutiques are open by the end of the year.
• We move into our new international headquarters in Lausanne, Switzerland

• We launch Ecolaboration™ embeding sustainability throughout our business and setting three commitments for coffee sourcing, capsule recycling, and reducing greenhouse gas emissions.
• Renowned explorer Mike Horn becomes Nespresso sustainability ambassador.
• A new state-of-the-art production and distribution centre is inaugurated in Avenches, Switzerland, to meet rapidly expanding demand.
• Beyond commitments for 2013, Ecolaboration is the true start of sustaibaility being embedded throughout our business. This is worth mentioning.
• We are a founding member of a group which becomes the Aluminium Stewardship Initiative (ASI), the first sustainable metal standard for the industry.
• CitiZ is launched as the first full range of Nespresso machines, inspired by urban mobility in its design and advanced functionality.

• Accessories are now called Les Collections
• Volluto becomes the first 100% AAA-sourced coffee blend in our range.
• Essenza wins the Red Dot Design ‘Best of the Best’ prize.

• The Essenza machine is launched, introducing the innovative top loading drop-in capsule concept that has influenced all subsequent Nespresso coffee machine designs.
• The Nespresso Lungo coffee range, together with milk and iced coffee speciality recipes, are introduced.
• We open our first Nespresso Boutique Bar in Munich, as a new retail concept that is later extended to New York City and beyond.
• The Nespresso Magazine launches as a biannual lifestyle guide for members.

The first Internet site offers a platform to promote Nespresso coffee expertise and products. It will later develop into a key brand showcase and sales channel.

• Our business-to-business line is launched as Nespresso Professional, featuring dedicated machines and coffee varieties for small offices and the premium foodservice sector.
• We introduce our first Nespresso Corners in Galleries Lafayette and Le Printemps shops in Paris.