Nespresso expands in the U.S. with new San Francisco Boutique

First Nespresso boutique on West Coast

Nespresso celebrates the grand opening of its first flagship on the American west coast in one of the top U.S. culinary markets, San Francisco. The expansive, two-floor space is located in Union Square, San Francisco’s cultural epicentre regarded for luxury shopping, fine dining, famed art galleries and chic hotels.

The San Francisco Boutique, the fifth in the U.S., is the latest indication of the brand’s continued expansion and commitment to growing its West Coast presence, anticipated to bring more than 300 new jobs to California over the next three years. A sixth boutique is slated to open later in the year in Los Angeles.

“We’re seeing a renaissance of coffee culture re-emerge in the U.S. and we’re thrilled to have the opportunity to share a new premium coffee experience with San Francisco residents. San Francisco is a natural fit for Nespresso because the epicurean city is known for its appreciation for premium coffee offerings and quality products,” said Frederic Levy, President of Nespresso USA.

The boutique opening coincides with the announcement of the new partnership between Nespresso and the spectacular America’s Cup sailing event, which will hold its final races in San Francisco Bay from July to September. As both Official Coffee of the 34th America’s Cup and an Elite Sponsor of Emirates Team New Zealand, Nespresso will serve its Grand Cru coffees to spectators watching the races live along the San Francisco shore.

Impressive store concept offers unique shopping experience

The San Francisco flagship, located at 90 Grant Avenue, is emblematic of the San Francisco lifestyle. Customers can explore a personalised and premium coffee experience, enjoy primarily locally sourced sweet and savoury food, and relax in the warm and modern space.

The unique design of the San Francisco flagship was developed by famed Italian architect Aldo Parisotto and Futurebrand Paris, offering a personalised boutique concept that may also be experienced in numerous Nespresso boutiques throughout the world, such as flagships in London, Sydney Munich and Seoul.

Extending across 7,400 sq ft. (687 sq. m) and two storeys, the interior lounge furniture features iconic mid-century designs from Fritz Hansen including the Egg chair and Favh sofa, Flos Arco floor light, and Cappellini Sunset chair.
Meanwhile, different zones allow customers to discover and enjoy the world of Nespresso in a variety of ways tailored to their needs.

Besides tasting the Nespresso Grands Crus and coffee-based beverages prepared by skilled baristas at the Boutique Bar, consumers can also enjoy a light breakfast, lunch and dinner menu. Club Members can also drop off their used Grand Cru capsules here for recycling.

The Discovery Ring offers guests the opportunity to explore the wide selection of Nespresso machines and accessories and allows for private tutorial sessions with Nespresso Boutique specialists. The N Pad Bar is stocked with iPads available for guests to learn interesting facts on coffee and Nespresso.

For Club Members who are already familiar with the brand, the Self-Selection Room features a sophisticated check-out system that automatically scans shopping bag contents upon swiping the Nespresso Club Members N Pass Card and charges their account. A Boutique Specialist is always available to answer questions and offer advice. The San Francisco Flagship Boutique is the only Nespresso Boutique to offer this innovative service to American Club Members.

“Our new Flagship Boutique is emblematic of our brand and the unique Nespresso experience that we are proud and excited to introduce to the area,” Levy commented. “The Boutique is a place where people can relax and explore our deep coffee expertise – which is so important as Nespresso builds its presence in new markets.”

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