Bringing coffee lovers a wider range of Grand Cru coffees and accessories
Nespresso continued to surprise coffee lovers and shape the category with more choice and innovation in its offering of Grand Cru coffees, innovative machines and smart, stylish accessories.
- Consumers can now enjoy some of their favourite Grands Crus decaffeinated.
- Exclusive Limited Editions celebrated the distinct taste of Peru and India, the spirit of Italian coffee culture and tantalizing end-of-year flavour Variations.
- Nespresso professional customers now have the choice of two new Pure Origin Grands Crus as the B2B range is increased to 11 Grand Cru coffees.
- The new Touch Collection and PURE Collection heighten the coffee sensory experience with sophisticated materials and design.
- The VertuoLine machine range expands to include Evoluo, two new stylish machines.
- North American large-cup coffee lovers now have more intense and flavoured premium coffee choices with two new VertuoLine Grands Crus.
Making every cup a Positive Cup
Nespresso continued its sustainability efforts as outlined in its 2020 vision, The Positive Cup to create a better life for coffee farmers, protect the environment and ensure the long-term supply of highest quality coffee for its consumers.
- SULUJA Ti SOUTH SUDAN Première Edition marks a milestone in Nespresso’s commitment to revive the coffee industry in South Sudan.
- Columbian coffee farmers receive their first payments as part of a pilot retirement savings plan.
- Some 500,000 trees were planted in 2015 as part of Nespresso’s extensive Agroforestry initiative in Ethiopia, Colombia, Guatemala and Mexico.
- Used Nespresso coffee grounds will now find a second life as biogas, providing renewable energy in Switzerland.
- Nespresso France wins an award for its recycling strategy.
- The 2015 Nespresso MBA Challenge engaged with future generations of sustainable business leaders to explore innovative ways of creating shared value in the circular economy.
Responding to consumer demand through new channels of brand engagement
Nespresso responded to growing consumer demand by increasing its production capacity and opening new channels of brand engagement.
- George Clooney extends his relationship with Nespresso in North America as global brand ambassador.
- The new LEED® Gold certified production centre in Romont opens to drive sustainable growth.
- Connoisseurs and culinary talents enjoy cutting-edge cuisine at the Nespresso Atelier in Antwerp, the Chef Academy and Atelier in Lyon, and Plage Nespresso in Cannes.
- Nespresso advances the professional dialogue on coffee with cross-disciplinary coffee symposia in Portugal and Sweden.
- The first-ever Nespresso Café introduces a premium coffee shop experience in Vienna.
- A new boutique concept is piloted in London, Rotterdam and Paris to enhance one-on-one customer service.
Season’s greetings and best wishes for the coming year!
