George Clooney — American actor, screenwriter, producer, director and activist — is extending his relationship with Nespresso by becoming the new brand ambassador in the U.S. and Canada. Beginning on November 2nd, George Clooney will be featured in Nespresso’s new integrated marketing campaign in North America, which brings to life Nespresso as “a cup above”, across television, print and digital advertisements, a partnership web film, social media and a dedicated microsite. The campaign is the first branded television advertising campaign in North America to feature Clooney.
Extended Partnership to the North America Solidifies Clooney as Global Ambassador for Nespresso
As Nespresso’s North American brand ambassador, Clooney will share with American consumers Nespresso’s heritage of quality coffee, innovative design, leading sustainability and customer service. Clooney has been a long-term partner with the brand in Europe and other international markets, charming fans and coffee aficionados in broadcast and print campaigns since 2006. George Clooney also serves as a member of the Nespresso Sustainability Advisory Board, collaborating on ideas and solutions towards improving the lives and futures of coffee farmers.
“We are pleased to extend the relationship with him to North America and bring our brand story and high quality, sustainable coffee to more and more people,” said Alfonso Gonzalez, Nespresso Chief Customer Officer.
“I’ve been working with Nespresso internationally for nine years and I really love and respect the brand, what they do, and how they do it,” said George Clooney. “Nespresso and I have a shared commitment to sustainability, most recently helping to rebuild coffee farms in South Sudan.