A NEW SUSTAINABILITY VISION AND THE LAUNCH OF VERTUO
- We launch the Positive Cup strategy, our 2020 sustainability vision, with ambitious targets for coffee sourcing and social welfare, climate change and aluminium sourcing and recycling, and supported by a CHF 500 million investment.
- Bukeela ka Ethiopia, the first Pure Origin Lungo coffee, is introduced, bringing our range of permanent coffees to 22.
- The innovative Vertuo system is launched in the North American market. Vertuo is a versatile system that makes freshly brewed coffee in 5 different cup sizes using the innovative Centrifusion™ technology that recognizes the code on the capsule and adjusts the amount of water, speed of extraction and temperature to deliver a perfect cup of coffee.
- Our retail network exceeds 400 boutiques worldwide with openings in Bogotá, Toulouse and Istanbul.