2007
Adding milk to the coffee
  • We introduce the Lattissima machine setting a new standard in easy preparation of fresh milk specialty coffee recipes at the touch of a button.​
  • We open our first Nespresso flagship boutique in Paris on the prestigious Champs-Elysees.
2012
MAKING PROGRESS ON CAPSULE RECYCLING
  • As part of our Ecolaboration™ program, we achieve our 75% capsule recycling capacity objective one year ahead of plan (meaning 75% of our customers have access to a recycling option).
  • We open the Boutique Bar in San Francisco.
  • Inspired by high gastronomy, we launch Crealto, a long-roast Limited Edition coffee.
  • We introduce two new machines, the Maestria and U.
2011
Accelerating system development
  • For the first time, we launch four machines in one year: PIXIE, an innovative and ecological machine; Zenius and Aguila, two machines bringing enhanced functionalities to out of home consumers; and Lattissima+ for easier preparation of milk-based coffee recipes.
  • Dhjana becomes the first 100% AAA-sourced Limited Edition coffee.
2010
KAZAAR IS INTRODUCED
  • Kazaar, the first blend composed of a majority of robusta gourmet coffees, is introduced as a limited edition.
  • The 200th Nespresso boutique opens in Shanghai. 215 boutiques are open by the end of the year.
  • We move into our new international headquarters in Lausanne, Switzerland
2009
CONSOLIDATED SUSTAINABILITY EFFORTS
  • We launch Ecolaboration™ embeding sustainability throughout our business and setting three commitments for coffee sourcing, capsule recycling, and reducing greenhouse gas emissions.
  • Renowned explorer Mike Horn becomes Nespresso sustainability ambassador.
  • A new state-of-the-art production and distribution centre is inaugurated in Avenches, Switzerland, to meet rapidly expanding demand.
  • Beyond commitments for 2013, Ecolaboration is the true start of sustaibaility being embedded throughout our business. This is worth mentioning.
  • We are a founding member of a group which becomes the Aluminium Stewardship Initiative (ASI), the first sustainable metal standard for the industry.
  • CitiZ is launched as the first full range of Nespresso machines, inspired by urban mobility in its design and advanced functionality.
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