Volluto becomes the first 100% AAA-sourced coffee blend in our range.
Essenza wins the Red Dot Design ‘Best of the Best’ prize.
2004
NEW COMPACT MACHINE LAUNCHED
The Essenza machine is launched, introducing the innovative top loading drop-in capsule concept that has influenced all subsequent Nespresso coffee machine designs.
The Nespresso Lungo coffee range, together with milk and iced coffee speciality recipes, are introduced.
We open our first Nespresso Boutique Bar in Munich, as a new retail concept that is later extended to New York City and beyond.
The Nespresso Magazine launches as a biannual lifestyle guide for members.
2000
THE FIRST NESPRESSO BOUTIQUE
We open our first Nespresso boutique in Paris.
A new corporate identity is introduced: a logo incorporating a refined version of the stylized N, creating an impactful monogram.
A new ‘shop-in-shop’ concept is introduced to offer heightened brand exposure.
2002
PRODUCTION CAPACITY GROWS
A dedicated Nespresso Production Centre is opened in Orbe, Switzerland.
More Nespresso boutiques are opened in major cities.
