The first Internet site offers a platform to promote Nespresso coffee expertise and products. It will later develop into a key brand showcase and sales channel.
1986
NESPRESSO IS BORN
Nespresso S.A., a Nestlé Group company is founded, with five employees.
We launched the world’s first portioned coffee system to the office coffee sectors in Switzerland, Japan and Italy.
Our first two machines, the C-100 and C-1100 are designed to resemble mini espresso machines.
Four initial coffee varieties are introduced: including Capriccio, Cosi, Decaffeinato and Bolero (now known as Volluto).
1992
A NEW SIGNATURE CHOCOLATE
The C-200 is launched in Switzerland, replacing the C-100.
Our signature chocolate squares hit the market as an accessory.
We expand to Belgium, Luxembourg, Germany and The Netherlands.
1989
The Nespresso Club concept
The NespressoClub is created, offering a range of exclusive and personalised services to customers.
The Nespresso system is introduced in the Swiss household market with Turmix as machine partner.
Our first consumer mailing is produced with a member-get-member offer.