Paris-Madeleine boutique brings personalised services to a new level

26.09.2011

A new retail concept with innovative services

More than 10 years after opening its first boutique in Paris, Nespresso today opened its 22nd boutique in France – a short walk away from the prestigious Place de la Madeleine. True to the pioneering spirit of Nespresso, this sixth boutique in Paris offers more than just immersion in the refined world of the brand.

Developed with a new retail concept, this Nespresso Boutique is full of highly innovative services, tailored to bring unique experiences to each of our Club Members. Personalised customer service has reached new heights.

 

nespresso

Exclusive Room for experienced Club Members

Volluto, Ristretto, Rosabaya, Fortissio, Decaffeinato or gold, black, pink, green, red ... The 16 Nespresso Grands Crus are no secret to you. You know what you want and you don’t feel the urge to explore, Nespresso has created for you the Exclusive Room. A room that combines convenience and freedom of choice.

This Exclusive Room, available exclusively in France at the Nespresso boutique Madeleine, is truly at the cutting edge of innovation. It combines the best technology with comfort to enable you to select your favourite coffees in three easy, quick and fun steps.

First, go to the Exclusive Room and take a bag. Then, chose the capsule sleeves that fit your preference and insert them in the bag. Third, place your bag in an automatic payment terminal. Within seconds, it assesses the amount of your purchase through the chips inserted in each sleeve. Pay with your card and you are all set to enjoy our Grands Crus!

 

Nespresso Boutique Pick Up for busy Club Members

Ideally located at the entrance of the boutique, the Nespresso Boutique Pick Up service will undoubtedly be a very popular during the Christmas shopping season. One hour after placing your order by phone or Internet to the Nespresso Club, capsules, machines and accessories will be waiting for you. In between business meetings or after a wild shopping spree, you will easily get your order in a matter of minutes.

 

Personalised advice and service from coffee specialists

And if you are in a wandering mood and feel like learning more about Dhjana, the first Nespresso Limited Edition from the Nespresso AAA Sustainable Quality™ Program, sign up to speak to one of our coffee specialists. Twice a week, a Nespresso coffee specialist will take you on a journey of discovery into the world of Nespresso Grand Cru coffees. You will be delighted by the captivating aromatic notes of your espresso, enhanced by a chocolate specifically created by Nespresso to harmonise with our Grand Cru coffees.

Because each experience in our boutiques is unique, a coffee specialist is always at your service. Dropping off your used capsules for recycling? Seeking information about Lattissima+, the newest Nespresso machine? Whatever your requests, our coffee specialists are on hand to help in one of our service spaces.

 

A new Nespresso experience

So treat yourself to these new exceptional experiences created by Nespresso. Discover them and enjoy them at the Nespresso Boutique Madeleine in Paris (29 rue Tronchet - 75008 Paris). Outside of France, you can also enjoy this new experience at the Nespresso Boutique in Munich (Theatinerstrasse 38). Or at the Nespresso Boutique in Barcelona at Las Arenas shopping mall (Gran Via de les Corts Catalanes 373-385, Local 188).