The Positive Cup – Creating Shared Value report: 2017 status and 2020 outlook



Nespresso’s sustainability story continues to grow with its most recent publication of The Positive Cup.

The company has published an update on the 2017 achievements of our sustainability goals and brand engagement initiatives, supported by CHF 276 million investment. This document, assured by Bureau Veritas, should be read in the context of the Creating Shared Value report that was published in 2016 in accordance with the GRI G4 guidelines.

Nespresso’s sustainability strategy is defined to address and innovate on major challenges such as climate change, coffee farms and communities’ resilience, solutions for the circular use of aluminium and the engagement of our employees, partners and consumers.

We take seriously the responsibility to drive the sustainable production of the resources we depend on, and to encourage consumers to make choices that support a sustainable lifestyle. By doing so, we are well positioned to deliver against the twin needs of sustainable production and consumption as defined under the Sustainable Development Goal 12 of the United Nations.


Key highlights of the report include:

  • More than 90% of our coffee is now sourced through our dedicated programme, the Nespresso AAA Sustainable Quality™ Program. This also includes an increased proportion of certified coffee, Rainforest Alliance and /or Fairtrade certified, reaching 51%.
  • Our recycling program is now available in 44 countries, enabling 92% of all Nespresso capsules sold to be collected. The actual recovery rate is estimated at 24.6%.
  • Nespresso’s three factories are now fully powered by energy from renewable sources
  • Over 2.5 million native trees have been planted in and around coffee farms, helping communities adapt to climate change and helping the company to inset its carbon emissions
  • Consumers were offered two new opportunities to further appreciate what Sustainable Quality™ means with Aurora de la Paz a coffee sourced from farmers in post-conflict regions of Colombia, and Aguadas Colombia, the first Fairtrade certified Nespresso coffee
  • Two global communication campaigns, ‘The Choices We Make’ and ‘This is Nespresso, this is recyclable’, further showcased the positive impact of our commitment to sustainability to consumers

Overall, we remain broadly on track against our goals for 2020, although some challenges remain. In Particular, although the adoption of the ASI certification for responsible aluminium in December 2017 represents a significant step forward, it may take more time than initially expected to create a fully certified aluminium supply chain. As this is critical to enable us to reach our goal of 100% ASI certified aluminium in 2020, which is also relevant for our carbon reduction roadmap, we are working hard to address the issues and minimize any delay.

We thank you for taking the time to read this report and encourage you to share feedback.

Visit the Sustainability section to find out more