Nespresso partners with zero-waste fashion brand to create sneakers made using recycled coffee grounds

Zèta x Nespresso: a step forward for circularity

10.05.2022

 

Nespresso, the pioneer and reference-point of high-quality portioned coffee, has partnered with zero-waste fashion start-up Zèta to create RE:GROUND, a stylish sneaker made using recycled coffee grounds.

 

The limited-edition capsule collection was inspired by the principles of zero-waste, and French style, with RE:GROUND set to become an instant icon of sustainable fashion.

 

Each pair of RE:GROUND sneakers contains 12 cups’ worth of coffee grounds1 from Nespresso’s capsule recycling scheme, which have been integrated into the vegan leather uppers as well as the soles of the shoes. The rest of RE:GROUND is made using 80% recycled and sustainable materials.

 

 

 

Internet searches for sustainable brands have grown by more than 45% during the past five years2 as consumers become increasingly aware of their wardrobe’s environmental footprint. Laure Babin, the 25-year-old CEO of Zèta, recognised a growing gap in the market for eco-conscious footwear. She founded the brand two years ago with a goal of creating the world’s first zero-waste sustainable sneaker.

 

Laure Babin, CEO of Zeta, said: “My vision for Zèta was to create stylish sneakers for eco-conscious fashion lovers. For this capsule collection, our fabric creators at Tintex spent eight months perfecting an innovative vegan faux-leather made using recycled coffee grounds. RE:GROUND is the embodiment of our collaboration with Nespresso – a chic and stylish shoe that celebrates the value of coffee and the virtue of circularity.”

 

 

 

Guillaume Le Cunff, Nespresso CEO, said: “Zèta is an incredible start-up that brings together style and sustainability. The brand’s commitment to circularity means they are pushing the envelope in terms of creating new value from waste, and their spirit of innovation has led them to design a whole new use for our recycled coffee grounds. Zèta’s RE:GROUND capsule collection is sure to delight coffee and fashion fans alike.”

 

Zèta worked with Tintex, its fabric manufacturer, to create the innovative coffee faux-leather made using grounds recycled through the Nespresso capsule recycling scheme.

 

Zèta shoes are made in Portugal and the brand only ships to customers in Europe in order to maintain a short product circuit. The limited edition RE:GROUND capsule collection goes on sale at midnight tonight, exclusively available from www.zeta-shoes.com, and is available while stocks last.

 

 

 

 

1Represents 7% total mass
2Google Trends searches for ‘Sustainable brands’ 2017 - 2021

 

 

KEY FACTS: Nespresso x Zèta

  • Zèta’s sustainable sneakers are made from waste and contain at least 80% recycled or recovered materials
  • Each pair of RE:GROUND sneakers contains recycled coffee grounds equivalent to 12 espressos
  • The coffee grounds in RE:GROUND are from the Nespresso capsule recycling scheme

 

About Nestlé Nespresso 

Nestlé Nespresso SA is the pioneer and reference for highest-quality portioned coffee.  The company works with more than 120,000 farmers in 15 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes.  Launched in 2003 in collaboration with the NGO Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving livelihoods of farmers and their communities. 
Headquartered in Vevey, Switzerland, Nespresso operates in 81 countries and has over 13'000 employees. In 2022, it operates a global retail network of 802 boutiques. For more information, visit the Nespresso corporate website: www.nestle-nespresso.com.

 

About Zèta

Founded in September 2020 after a successful crowdfunding campaign which allowed the brand to launch with 2700 pairs, Zèta aims to promote zero-waste shoes made exclusively from recycled, vegan & recyclable materials. Designed in Bordeaux, France, the shoes are made in a family workshop in Porto, Portugal. Today, Zèta has 11 models in its range, and sells online and through a network of 12 retailers across Europe.