Nespresso’s summer 2022 collection has arrived, making waves with a tropical Brazilian-inspired range and fronted by Alessandra Ambrosio as the campaign’s muse. Inspired by the delicious flavours of the tropics and in honour of Brazil’s national drink, the Caipirinha, lime and mint take centre stage resulting in the refreshing new Barista Creations Liminha over Ice and Exotic Liminha over Ice flavoured coffees. The sunlight lemon yellow and tropical leaf print that adorns Nespresso’s latest summer designs also pays homage to Brazil’s vibrant landscape, ready to unite coffee lovers globally through positivity and good vibes this season.
In addition to embodying positivity and good vibes, the campaign encourages coffee lovers to make time for wellness practices, for a more mindful summer outlook. Summer is the ideal moment to implement new routines, and whether that be a regular morning espresso alongside yoga practice, or an iced coffee whilst reflecting and journaling, coffee is the grounding element that helps to sustain these rituals. To channel this mindful energy, Nespresso will put forward positive mantras throughout the summer season, with two of them – ‘Brew, Breathe, Bloom’ and ‘Inhale, Exhale, Enjoy’ to be featured on limited edition coffee mugs.
Alongside the mindful mantras and exotic new iced flavoured coffees, Nespresso’s summer collection brings with it limited-edition accessories and Vertuo machine, coupled with refreshing cold coffee recipes. All of this will be brought to life via the summer campaign film, which showcases our uplifting rituals, personified by Alessandra, grounded in Brazil and powered by great coffee.