“For the past seven years, The Positive Cup has guided us on our sustainability journey, ensuring we maintain absolute focus and momentum on achieving our goals. We have learnt a lot and we’re proud of the achievements, yet we know we need to do more and accelerate our journey in this decisive decade to 2030, by increasing the scale of our coffee sourcing program, expanding the recycling of our capsules through industry-wide approaches, pushing innovation and driving systemic change, especially through agroforestry. The Positive Cup is the launchpad and successful model upon which we will continue building to drive further advancements to preserve the future of our planet,” concluded Jérôme Perez, Nespresso Global Head of Sustainability.
Nespresso is currently defining its complete sustainability roadmap for the future, focused on preserving exceptional coffees, building a resilient and regenerative coffee agriculture system and trying to improve sustainable livelihoods for farmers. For more information on Nespresso sustainability achievements and reporting, please find here The Positive Cup Report 2020.