1986
PHASE 1: OUR PIONEERING YEARS
1989
1992
1996
PHASE 2: LAYING THE FOUNDATIONS
1996
1998
1999
PHASE 3: CREATING A GLOBAL ICONIC BRAND
2000
2002
2004
2005
PHASE 4: SHAPING GLOBAL COFFEE CULTURE
2007
2009
2010
2011
2012
PHASE 5: SOLIDIFYING GLOBAL COFFEE LEADERSHIP
2013
2014
2015
2016
2017
2018
2019
2020